Williams Make a Statement



When rounding up Williams’ livery history earlier this year, I said that the team could often be considered somewhat conservative, especially when it comes to their livery choices. Generally, they’re a team who finds something they like and then sticks to it – moments where they’ve raised eyebrows with their liveries are generally few and far between (the 1998 switch to Winfield red perhaps the most striking example).

So it does feel rather like they’re making a statement with their 2020 livery – that after an annus horribilis on the track in 2019 with a livery that many felt was flat and unimaginative, they’re looking to make a real impact this year. As their own hashtag puts it: #WeAreFighting.

The new livery can be seen as an evolution of last year’s rather than a total reinvention of it – it’s still got the same shade of blue, alongside white and black. But the big addition is red, courtesy of ROKiT – our suspicion last year that they came along too late to have an effect on the livery looking like turning out to be correct – giving the team a colour scheme that they haven’t had since the 1999 Winfield car.

Despite the departure of sponsors including Orlen and Rexona, the car pleasingly doesn’t look bare – with the engine cover bearing the names of Lavazza (courtesy of Nicholas Latifi) and ABK Beer (actually another part of the growing ROKiT portfolio). There’s also a striking new number font, although I’m not incredibly keen on the way George Russell’s 63 is almost stacked one above the other.

Aside from the fact that there’s a growing amount of white on the grid again, I do like this – it’s a vast improvement on 2019, although it could be argued that it still doesn’t feel very “Williamsy”. But maybe that’s the point. It’s bold and brash, not characteristics that you’d really associate with Frank Williams, but maybe that’s just the kind of statement they’re intending to make.


5 Comments

    Official DOWL

    February 17, 2020 at 2:34 pm
    Reply

    I really hope they can score some points this year. This livery gives me some hope.

    Márcio Freire

    February 17, 2020 at 3:27 pm
    Reply

    I love it. Best Williams livery for a long long time. I was never really a big fan of the Martini liveries, simply because they could’ve done a lot more with it (or at list make it different every year). Last year wasn’t bad at all, but it looked like it was designed without thinking of any specific sponsor and then they just added the stickers. This year however, they made it according to their sponsor’s colors (Rokit’s red) and it sure looks great. You can say that it doesn’t really look like a Williams. That’s true… But has the team, as a whole, looked like Williams in recent years?

    Erwin

    February 18, 2020 at 3:51 am
    Reply

    This just screams backmarker to me, it’s like a worse version of 94 Footwork

    OllieJ

    February 20, 2020 at 2:51 pm
    Reply

    Reminds me of the 99 livery, which I like a lot more today than I did at the time after your Williams retrospective.
    I hope they make them change the font of Russell’s 63 though, it really looks silly in the testing pics.

    Emin Zeynali

    February 21, 2020 at 4:21 am
    Reply

    Best thing for UK team will be using British national Racing Green. If you dont’ have any sponsors who want see their and only their colours – simply use your traditional national scheme. That’s bold, unique and quite patriotic way

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