So, farewell, ROKiT Williams 2020 livery: we barely knew ye.
Yes, following the surprise and sudden termination of Williams’ title sponsorship deal with the mobile phone (and everything else) company, the team have decided not to simply remove the logos, but to completely change their livery – and so the striking “Colgate” design, which seemed to herald an exciting new visual era for Williams, will never run in a race.
In its place, is… well, it does look a bit more Williams, we’ll give it that.
It has to be said that if this had been the livery they’d revealed immediately after the end of the Martini deal, it would make sense – keeping the same basic colour scheme while shifting towards a more classically-Williams dark blue trim, with a lighter blue alongside it that calls to mind the excellent 2006 and 2007 liveries. But when it’s set against the dramatic explosion that was the original 2020 car, it can’t help but feel a bit disappointing.
For one thing, it’s just a bit too white – and especially when we’ve got Alfa Romeo, Haas and AlphaTauri all running significant amounts of that colour as well, it’s a shame they couldn’t have seen fit to use the colours more extensively. One thing we’ve noted is the change in the race number font – the original livery had a quite striking and bizarre font that included stacking the digits of George Russell’s #63 vertically. Now, though, they’ve got a much more restrained and clear typeface – a sign, perhaps, of pulling back from the excessive showiness of the original look?
But the colours do go well together, and it does feel less jarringly un-Williams-ish than either of the ROKiT liveries managed to. But with the only sponsorship now coming from Nicholas Latifi’s portfolio, and the dreaded omen of having to fill the rear wing with the team’s own name, you do have to wonder if this’ll be the last livery we ever see from this team as we know them.