Pointing Back to Pink



Well, this was a surprise – or at least, it would have been, if photos of the livery hadn’t already leaked online – but Racing Point have made a change to their title sponsorship arrangement. SportPesa, who joined the team for its rebranding last season and added blue to its livery, are out of the door – and BWT, who’ve been with the team since 2017 and are the reason for its pink livery, become actual title sponsors for the first time.

It’s meant that the awkward fudged blue sections that got added to the car last year are gone, and as a result what we’ve ended up with is the cleanest execution of the pink BWT concept so far. Along the nose up to the cockpit it’s particularly smart, without any of the choppy sections or mixed-up colours that it’s had in previous years.

It’s when you get onto the sidepods and engine cover that things get interesting, with an enormous diagonal BWT logo that spreads right across both areas. This has proven controversial to some onlookers, but I like it – what’s particularly neat is that the tighter shape of current-era F1 cars means that this kind of livery is possible, whereas in previous generations there would have been a flatter top to the sidepod which would have meant that a design that worked in the side-on view couldn’t also work from top down.

The team themselves haven’t commented on the departure of SportPesa, but it’s interesting to note that over in football, both Everton FC and the Irish FA have ended their arrangements with the betting firm in the last week or so. Are these actions all linked, or coincidental? We’re unlikely to find out directly from any of the parties involved, but considering the impact of the team’s initial rebranding with them, it does seem strange for the partnership to have suddenly come to an end. But BWT have given the team such a strong identity over the last few years that it’s unsurprising to see the water technology firm step up and increase their presence.


5 Comments

    Márcio Freire

    February 18, 2020 at 11:00 am
    Reply

    Best BWT livery so far. Everything is well put together, the diagonal logo looks surprisingly good, and the black nose details are a must (everything that somehow hides these hideous nose cones have a thumbs up from me, and this is one of those cases)

      Márcio Freire

      February 18, 2020 at 11:01 am
      Reply

      Oh, and yes, I like the pink

    Ned

    February 18, 2020 at 4:39 pm
    Reply

    So the ‘BWT’ on the engine cover is quite probably the biggest sponsorship logo in F1 history? Either that or the giant Alpha Tauri logo! Perhaps the start of a new trend.

    Those driver overalls remind me of George Dawes

    Loop Cee

    February 18, 2020 at 11:37 pm
    Reply

    Otmar has commented on SportPesa leaving Racing Point as title sponsors because of financial issues from the parent company in Kenya, but are holding talks to remain a minor sponsor during the year.

    OllieJ

    February 20, 2020 at 2:54 pm
    Reply

    Over the last few years I’ve started to realise that the most important view of F1 cars is from the front (for instance I always think of the last few Renaults as being yellow even though from the side they’re mostly black).
    And while this is nice from the side, it’s great from the front. I particularly like how they’ve used to black/carbon to ‘fake’ a slimmer nose than they actually have.

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