New Force India a bit different, too!

Did they know the Hispania was also going to be white and do this consciously? Kudos, anyway, to Force India for taking their basic colour scheme and actually changing it year on year. Although from the front at least, you can’t help but wonder if they’ve employed the same graphic designer that used to work for Toyota…

Meanwhile, from the side, the effect is more reminiscent of a mid-90s Footwork than anything. It’s an interesting design, although I don’t think the blockiness of it really conveys “speed” in the same way as the curving, swooping lines of its two precedessors. The trailing blocks along the side are evidently meant to suggest that, but I’m not sure it entirely comes off. And I like a bit of asymmetry on a car – but “a bit” is about as much as this one has got: it’s only the nose pattern that differs from side to side, with the paint job evening out by the time it reaches the sidepods. Still, it’s a bold new effort from the team, and they should be applauded for finding new ways to apply a colour scheme that remains unique to them among the history of F1 liveries as a whole.

Another thing that amuses me about the car is its method of making it look like it has more sponsors than it actually does – almost every logo on the car is a subsidiary of Vijay Mallya’s United Breweries Group, but the casual onlooker might not necessarily be aware of that, and so would assume that the team are in better commercial health than they are (although they evidently don’t have much of a problem with being bankrolled almost entirely by Mallya). And while it’s amusing to see another example of a car featuring three different brands of a particular product type (to go alongside the Lotus Renault also having Lada on it), I can’t help but wonder if the team are perhaps over-strengthening the link between cars and alcohol…?



    February 8, 2011 at 2:13 pm

    Oh dear they’ve Toyota’d on us! haha


    February 8, 2011 at 3:11 pm

    As i mentioned same tri-color nothing impressive with graphics


    February 8, 2011 at 4:42 pm

    Interesting, when Renault first used the diagonal-lines on the airbox in 2009, I thought this has potential.

    Obviously the car was still aweful, but it’s interesting enough to give it another try, I guess. Therefore the FI now looks like a mix of the R29 and the 1994 Footwork.


    February 9, 2011 at 2:22 am

    I actually count four brands of said product type:
    Whyte & Mackay
    Royal Challenge

    Surely that has to be some kind of record.


      February 9, 2011 at 11:28 am

      They really need to add one of those logo’s just above the “make roads safe” bit to bring home the point 🙂

      Seb, I have to say: you captured my opinion on the livery here exactly. I do hope the green isn’t quite as vibrant as it seems on those pictures, it looks like they used the same colour as those fluorescent markers – a tiny bit darker would suit me better (was watching the HD pics as my wife came in; the green really hurt her eyes, and I was already squinting).

    Seb Patrick

    February 9, 2011 at 11:32 am

    There’s another point that I forgot to make in the post above, actually: on the previous FI cars, the green and orange were largely separated by white, and thus it worked. Here, they’re adjacent right across the car, and it creates an odd effect – I’m not entirely sure it works. The nose section would look a lot better with even a thin stripe of white separating the two.

    J.A. B.

    February 9, 2011 at 12:53 pm

    I actually like the green and the orange adjacent. I also love that they bothered to change the livery, swapping the green nose for the orange one.
    And indeed, it is a bit reminiscent of the blocky Footwork livery, but I prefer orange and green to red and blue!

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