Well, here’s a surprise. Haas were actually slated to be one of the last teams to reveal their new car, supposedly due to launch on 19th February. But they’ve surprised everyone by tweeting out of the blue earlier today some rendered pictures of their 2020 car design, along with its new livery. Or, we should say, its new old livery.
We couldn’t wait any longer… 🤩
— Haas F1 Team (@HaasF1Team) February 6, 2020
You can certainly see why they’ve wanted to move quickly on this: as a way of moving on fast from the whole sorry Rich Energy saga, the sooner they get a more Haas-esque look and feel back associated with the team and in people’s minds, the sooner they can hopefully win back some of the affection they squandered over the course of 2019 by involving themselves in those shenanigans.
As for the livery itself, well, like I say, it’s very much back to normal business for the team – a car based around a white, black and red colour scheme, with a few additional sponsors but back to being predominantly there to promote Gene Haas’ tool company brand.
And while it might have been nice to see something a bit more imaginative, it is at least a smart-looking car. The chevron design on the monocoque is a nice touch – indeed, the car generally looks better from the front-on view than the side – and while there’s more black than in previous years (er, apart from last year) the red seems to be being used more strongly as a picked-out accent this time. And pleasingly, the muddy dark grey colour seems to have been jettisoned entirely.
Most importantly, though: it’s not black and gold, and it doesn’t have the name of a ridiculous exercise in vanity emblazoned all over it. Based on that alone it’s a better livery than last year – but there’s a strong argument for it being this team’s best livery so far full stop.