Yes, yes, I’m still playing catchup – the Lotus has already launched, and here I am talking about the new Force India. But let’s deal with the first car of 2012 that does actually have a fair bit to talk about on the livery front first…
So, then. Something of an exercise in making some bits better, and making some bits much, much worse:
But the colours are only part of the story – and while the various United Breweries brands are integrated into the new colour scheme pretty effectively, there’s a big problem on the horizon thanks to the team’s new co-owner. And considering the fact that Sahara’s own logo is simply their name in black text with the Indian flag (i.e. the three colours that are already on the car) alongside it, it’s inexplicable just how badly they’ve put it on the car. It’s almost as if the Force India guys designed the car, and a rep from Sahara showed up with gigantic decals at the last minute. Whereas with entirely green (even sponsorless) sidepods, and the Sahara logo going on smaller in the white space below the driver’s head, this could have been a stone-cold classic.
It still doesn’t quite stop this being possibly the best looking car this team have had since back when they were still Jordan – but it’s not far off doing so. Shame. Will be interesting to see if there’s any improvement once the season draws on.