2013: The Year of Spray Paint?



A company with a well-established history who made a major technological breakthrough in their field a few years back, but who have been left struggling to catch up as their rivals took their work, improved it and left them in the dust, now making one big last-ditch attempt to achieve relevance.

  
But enough about Mercedes, what about their new sponsor Blackberry, eh? Eh?

(Thank you, I’m here all week.)

Anyway, aside from the addition of a dying mobile phone company, it’s just about business as usual for Mercedes – who have refused to make the turquoise patches on their sidepod more solid and consistent like I asked them (honestly, Mercedes, don’t you read this site? Take some advice from Sauber, why don’t you?) but have instead sprayed a few streaks of the stuff along the sides of the nose cone instead. Cute.

  
They’re not the only team to have taken the “randomly spray-painting a bit of extra colour onto the car” approach, however – indeed, with Red Bull deploying it as well, I wonder if this is going to be a continuing trend for this year. The champions’ addition of purple splotches to their already-quite-busy livery – in sudden deference to their new title sponsor Infiniti – simply looks hideous, breaking the obvious rule that you should never have more than three main colours on a car, and clashing quite horrifically.

(Incidentally, as with the days when Benetton did it, I find the idea of a team already named after a commercial non-racing-related company having a different title sponsor thoroughly bizarre, but there you go. It’s also one of the only times I can recall of a team cramming TWO different names onto the rear wing. How gauche.)

I don’t know. Three world titles, and all of a sudden the team think it’s okay to have their car look like it’s fallen out of one of their home town of Milton Keynes’ tackier eighties-themed nightclubs at three o’clock in the morning. Tsk.


5 Comments

    vert

    February 4, 2013 at 2:19 pm
    Reply

    The Red Bull looks like someone had a bit too much fun on Need for Speed. It’s not bad, and we all wanted a change, but that’s not what we were looking for.

    [fliP]

    February 4, 2013 at 3:14 pm
    Reply

    This situation at Red Bull Racing is even stranger because “Infinity” is a car company. Can’t imagine it right now, but maybe one day the car is an Infinity sponsored by Red Bull, rather than vice-versa.

    BTW: I loved the days when you were also talking about things like the drivers’ suits.

      bosyber

      February 5, 2013 at 7:59 am
      Reply

      Then again, there is really nothing one can say about the drivers overalls at both these teams, Merc: drained of colour and boring, a nice bit of well placed turquoise might help; red bull: very busy, calm down. Consistent.

    Aly

    February 26, 2013 at 8:28 pm
    Reply

    Are Red Bull Reacing the new Benetton Renault? If the whole car was a slighlty more metallic purple shade of the blue from last year they could gotten away with it but what they have produced is just daft.
    Well played to Mercedes picking up a new sponsor to the sport but if they had taken the Carlin British F3 Petronas scheme and filled in the white bits with black and silver it could have been amazing, our Lewis desrves better!

    suisekicat

    February 17, 2015 at 10:30 am
    Reply

    Now that I think of it, that Red Bull looks totally disco.

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