2018 Launch News

Benetton

1998: Mild Seven Benetton Playlife

It took them a few goes, and the 1997 livery was the best they managed with a striped pattern; but in 1998, Benetton finally got their Mild Seven scheme to perfection, by making a bit of a drastic change in approach. The predominantly sky blue car is beautiful, and separates from a white sidepod [Read More]

January 12, 2017 // 0 Comments

1988: Benetton Ford

Benetton first tried their “lots of different coloured blocks” livery in 1987, and it looked terrible. For 1988, they cut down the number of colours, shuffled things around a bit, and came up with something much better. Yes, it does look like a couple of different cars sliced together, but for [Read More]

January 12, 2017 // 0 Comments

1986: Benetton BMW

We still can’t get behind the multi-coloured tyres that look like fruit Polos, but otherwise this is an utterly iconic and striking design, and it’s a surprise that Benetton only kept it for one season. The splashes of paint give a really effective sense of speed, and the colours are carefully [Read More]

January 12, 2017 // 0 Comments

Livery Histories #3: Benetton

The third of our Livery Histories looks at a team that were close to my heart in the mid to late ’90s – Benetton Formula. The team didn’t win a lot of friends in the early ’90s, thanks to a series of controversies including the “poaching” of Michael Schumacher [Read More]

August 11, 2011 // 7 Comments