2017 Launch News

Sauber Get 2017 Off To A Great Start

Well, this is a turnup for the books. We’ve been castigating Sauber for having boring and unimaginative liveries ever since they returned to the sport in 2010; and even when they changed to a blue and yellow scheme in 2015, we weren’t super keen on the slightly plasticky look to the colouring.

We expected that they might have to change things this year, due to losing Felipe Nasr’s Banco do Brasil sponsorship – but honestly, the expectation around here was that they would just go back to a boring white, grey or black car. Instead, they’ve come up with a completely new livery to celebrate their 25th year in the sport – and what that’s meant is changing the blue to a proper metallic blue (just like we told them they should!), the yellow to gold, and increasing the volume of white.

What’s interesting about this is that it gives the car a quite retro look, without actually being based on any piece of Sauber’s own previous history. But there’s something about it that calls to mind classic, tobacco-based liveries of the 1980s and 1990s – it’s a little Silk Cut here, a little Embassy Regal there.

It’s also a really good way of covering up the fact that they don’t really have any sponsors aside from Silanna any more – because rather than just leaving the car plain, there are actually design elements on it, from the “25 Years” logo to the stripes that run from the side and on to the rear wing endplates. And kudos, too, for painting that horrible returning shark fin (something that looks worryingly like it’s going to be a recurring feature of 2017’s aerodynamics) black to try and hide it, rather than blue to stand out.

All in all: a bloody good effort from Sauber. Who’d have thunk it? 2017 is already off to a very strong start, and if previous rumours about McLaren and Toro Rosso end up coming true… well, the “who’s got the best livery” order is getting a right old shakeup.

15 Comments on Sauber Get 2017 Off To A Great Start

  1. The only way to cover the fin now would be to paint it in some other colour or have the numbers of the drivers proudly stand in that space in bright and big numbers!

  2. good suggestion – i looved the way haas did that last year. plus didnt this lot also take that stand – lets hope they do – otherwise it will be sparse and boaring. but otherwise i like it. a few changes that make it interetsing, but still recognisable 🙂

  3. I like the livery as a whole, I just don’t get what that big round blue part on the sidepod, bulging out into the white, is doing there. The only thing I can come up with is that they put it there to make the white look less empty.

  4. Now, let us hope that the blue circle on the sidepod will house some big, good-looking numbers!

  5. TheRomanRuler // February 20, 2017 at 1:38 pm // Reply

    If only they would have big drivers numbers painted on there it would be amazing! Imo the shark fin should stay, but be far far smaller. Would be interesting to see if racing numbers would look great on that shark fin, it kind of looks like it is put there to proudly display driver`s number and team`s logo (which should also be there).

  6. It looks like a Ligier

  7. fandericciardo3 // February 20, 2017 at 3:46 pm // Reply

    Will look better with a black shark fin instead of a carbon fiber.

  8. Reminds me of the 1995 Pacific, especially the view from the side.

  9. Love this livery because of gold color

  10. It’s a nice and tidy look for Sauber this car, sort of has look of their old Red Bull Sauber Petronas days back in the late 90’s. I’m curious about those big white sidepods and whether they’re going to add a sponsor for Australia.

    The one thing I hate about this livery though is the black shark fin, it makes the car look aggressive why not emphasise that?

  11. They just had a filming day in Barcelona and in video on their youtube channel you can see that those blue spots on the sidepods will house quite large numbers
    http://i.imgur.com/ZGsKBIn.jpg

  12. Big racing numbers! Oh yeah!

  13. Miles Anderson // February 24, 2017 at 11:44 pm // Reply

    This reminds me a lot of the 555 Subaru WRC cars. A great looking car. Let’s hope it can get off the back of the grid 2017.

  14. The more I look at this livery the more I like it, well done Sauber!
    The big racing numbers is a great idea, although having them tucked around the back of the sidepod on such a rounded surface is maybe not the best.
    I do like the black wings with the little details of colour, very 1990’s, but then that’s maybe why it has received such a great reception.
    I just hope that any new sponsors they do manage to pick during the year blend in with this scheme.

Leave a Reply