Force India surprise with surprise early release of surprise new livery

Well, this is nice. Force India have flouted usual convention when it comes to new livery/car announcements, by suddenly shuffling an image of their 2014 challenger onto the web without having previously announced an actual launch date or anything.

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And not only have they surprised us with the timing of it, but they’ve surprised us by having a completely new livery as well. Which is even better, because it actually gives us something to talk about.

I sort of have an unofficial rule when it comes to Whether A Livery’s Any Good Or Not, which is that if it has FOUR main colours on it, it’s probably bad. But actually, you know, I think this one manages to swerve that problem – it’s certainly no 2007 Renault – perhaps partly because two of the colours are black and white, so they don’t really count.

Black as a new primary colour is undoubtedly a plus point – it’s pretty much impossible for an F1 car to look bad if it’s predominantly black – and it’s a much better base for the array of sponsors. The Kingfisher and Royal Challenge logos look significantly cleaner in white-on-black rather than being in their original colours – although it’s a shame that the Claro logo, brought to the team by new arrival Sergio Perez, breaks that trend and so comes off as a bit clashy. It would surely look a bit better on one of the white areas, on which there are a couple of other sponsor colours leaping out – although in truth, I think a bolder step of taking away the white altogether could have made this even smarter.

In general, though, it looks great, with the black proving a much better way of pulling the team’s green-and-orange identity together than the old white was. There’s actually something of an early-mid-90s look about it (think Minardi, Fondmetal, Larrousse etc.) – and to my eyes, that’s no bad thing. Indeed, it’s quite possibly the best livery this team has had since it was Jordan…

4 Comments on Force India surprise with surprise early release of surprise new livery

  1. A very nice surprise. It’s not a classic by any stretch of the imagination and has the potential to look fairly awful on track probably because of the white section on the nose but at the moment I like it.

  2. I think with little tweaks in terms of sponsors and the usage of white it could look much better: http://s1.directupload.net/images/140122/tweq2hmu.png

    • I agree, the inverted green and white on the nose looks better your way.

      Not their best though, that still goes to their 2008 test livery!

  3. Does anyone else get a twang of Minardi about this? I like it.

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