Well, this is nice. Force India have flouted usual convention when it comes to new livery/car announcements, by suddenly shuffling an image of their 2014 challenger onto the web without having previously announced an actual launch date or anything.
And not only have they surprised us with the timing of it, but they’ve surprised us by having a completely new livery as well. Which is even better, because it actually gives us something to talk about.
I sort of have an unofficial rule when it comes to Whether A Livery’s Any Good Or Not, which is that if it has FOUR main colours on it, it’s probably bad. But actually, you know, I think this one manages to swerve that problem – it’s certainly no 2007 Renault – perhaps partly because two of the colours are black and white, so they don’t really count.
Black as a new primary colour is undoubtedly a plus point – it’s pretty much impossible for an F1 car to look bad if it’s predominantly black – and it’s a much better base for the array of sponsors. The Kingfisher and Royal Challenge logos look significantly cleaner in white-on-black rather than being in their original colours – although it’s a shame that the Claro logo, brought to the team by new arrival Sergio Perez, breaks that trend and so comes off as a bit clashy. It would surely look a bit better on one of the white areas, on which there are a couple of other sponsor colours leaping out – although in truth, I think a bolder step of taking away the white altogether could have made this even smarter.
In general, though, it looks great, with the black proving a much better way of pulling the team’s green-and-orange identity together than the old white was. There’s actually something of an early-mid-90s look about it (think Minardi, Fondmetal, Larrousse etc.) – and to my eyes, that’s no bad thing. Indeed, it’s quite possibly the best livery this team has had since it was Jordan…