2018 Launch News

Catching Up: Mercedes, Ferrari, Toro Rosso

Okay, so there’s a McLaren to talk about. But before we get to that, let’s do things in the proper order and discuss the liveries that were launched yesterday.

First up, it’s Ferrari, and a bit of a change in that with the departure of Santander, there’s now almost no white on the livery:

I’m not sure quite how sold I am on red wings on a Ferrari – it looked good in 2007, but that was with the bold and striking Marlboro branding still in place. Here, the big empty red areas – especially on the rear wing and engine cover – just make it look like something’s missing. If you’re going to have big empty panels on your car, it surely makes sense to mask it by having different colours placed there – and in Ferrari’s case, it’ll always feel slightly lacking to me if it doesn’t also have predominant black and yellow.

Love the little Scuderia badge at the top of the halo, though.

Over at reigning champions Mercedes, meanwhile, it’s (unsurprisingly) pretty much business as usual, albeit with some tweaks here and there:

The Petronas branding has had its annual tweak, this time making the fibre-optic style swooshy patterns even more marked. But in the process, the volume of turquoise on the sidepod has decreased further, and I think I always prefer these cars when they’ve got more of it. The amount of black has been toned down as well, and while once again we see race numbers at the rear of the engine cover (it’s definitely an agreed trend, isn’t it?) I really don’t think the newly white-out 77 stands out the way the blue one did last year. Here’s hoping Lewis’ #44 is still going to be in red.

And finally, while they haven’t had an official launch yet, Toro Rosso have responded to a leaked photo from their filming day by releasing an official one:

… and it confirms that the 2018 car will basically look exactly the same as the 2017 one (albeit now with Honda logos). Which, given that last year’s was one of the best liveries ever, is fine and dandy by us.

6 Comments on Catching Up: Mercedes, Ferrari, Toro Rosso

  1. Ferrari’s livery gave me a smile.

  2. At least Ferrari got rid of that “not Marlboro” logo on the engine cover. Shame that they haven’t replaced it with some sponsor logo there, as it now looks like there is too much empty space

  3. A 1997 MasterCard Lola // February 23, 2018 at 5:56 pm // Reply

    Ferrari: beautiful. I love the switch from the disgusting shade of light red to a classy darker shade, and the removal of almost all white makes it seem classier. The black trim only emphasises the beauty.

    Mercedes: pretty much the same. It’s OK.

    Toro Rosso: pretty much the same. Basically the best thing they could’ve done.

  4. Ferrari: Dull. After the somewhat cluttered attempts of the past few years, this one is filled with empty spots, and the red wings make the thing look plasticky. it’s unimaginative, and has too light a shade of red. this shade works only with quite a lot of a secondary colour it seems. It looks cheap now. shade could’ve been even darker. bit more black – or even white – would be nice. I don’t like it

    Mercedes: K.

    Toro Rosso: Yeah, same as last year… Shame they’ve gone back too a stub nose too now

  5. Not a Ferrari fan, but love that they’re all red now, it looks like a Ferrari, the only team that should never tweak tradition

  6. not a fan of the Ferrari. they seem to have gone from not enough space for sponsers to not enough sponsers and to top it all off its back to a one colour livery.
    Merc – predictable response, but i like the way they have cut back on the amount of Terquoise -and they seem to have finally got the black/silver combo right too.

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