1974: Marlboro Team Texaco McLaren

The first season of McLaren’s record-breaking sponsorship tie-up with Marlboro saw the cars looking quite different from the eventual, and more iconic design; but this was still a quite striking shift for the team. The dual title sponsors have essentially the same colour scheme, meaning the whole thing works harmoniously; and while the black-with-white-outlines text on the red background probably wouldn’t be allowed now due to television visibility, it looks great.

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