2017 Launch News

2014 Liveries: The Verdict!

After a somewhat disappointing 2013, there have at least been a handful of significant changes to the 2014 livery portfolio – including one brilliant new addition. Some teams could still do with freshening things up a bit more – and a certain Woking-based squad really need to get their act together – but in general the grid looks a bit more interesting, compared to last year, than 2013 did compared to 2012.

As per usual, then, let’s go through one by one and rate the cars! I’m using a new scoring system (again) this year – rather than totting up points based on individual categories, I’m just giving a simple grade from A+ down to D-. I’ve yet to work out the exchange rate of these grades against last year’s scores out of 20, but feel free to try and figure it out yourselves…

All car artwork by and copyright Andy Blackmore Design. Used with permission. These images are part of the Unofficial 2014 F1 Spotter Guide, which you should go and download and enjoy because it’s excellent.

Infiniti Red Bull Racing

red_bull

The purple has a less “spray-painty” feel to it this year, which is good, although it still feels like one busy element too many. They might as well just drop the blue and make the car full-on purple, to be honest. Anyway, this is what a Red Bull looks like, and we’re all pretty used to it by now.

Grade: B-

Mercedes AMG Petronas F1 Team

merc

For as many of the elements from last year that this improves, there are others that it… uh… deproves? I like the new effect on the sidepod’s turquoise patch – like Red Bull, the spray paint motif is thankfully gone – but I’m not sure about the black areas on the engine cover. And I really miss the white circle surrounding the race numbers on the nose. Still, though, the Mercedes once again looks great on track.

Grade: A-

Scuderia Ferrari

Ferrari

The increased amount of black on the car is interesting this year, as it seems to have been done for bodywork-hiding reasons rather than aesthetic reasons. It does imbalance the car slightly, though – making the front wing, endplates and all, black would – I think – have a much stronger effect. But I like this, especially that Italian flag motif along the side – it’s only that bloody UPS logo that looks horrendously out of place once again.

Grade: B

Lotus F1 Team

lotus

Adding red to the black and gold looks good on a can of Sure For Men (in fact I’ve got one of those by the side of my bed right now), but I still just don’t understand the logic of making a big deal out of the JPS throwback livery, and then gradually adding all this clashing red so that it no longer resembles it at all. If Lotus have all these sponsors that insist on being on red backgrounds, why not go back to the red, white and blue Toleman livery or something? They just about got away with it last year, but I think this time around they’ve passed a tipping point.

Grade: D+

McLaren Mercedes

McLaren

McLaren_oz

If they were sticking with the launch livery all season, we’d be mightily annoyed – it’s got no imagination, no sponsors, it’s not orange, and it’s far too easily confused with the Mercedes. The special “one-off” Mobil livery for Melbourne is a marked improvement, simply by virtue of having something to break up the lines, and the hope is that the basic design will carry on for the rest of the season with the addition of an actual title sponsor.

Grade: if they’re using the launch livery all season, B- if they stick with the black bits.

Sahara Force India F1 Team

force_india

Force India didn’t have a bad livery before, but it’s nice to see they’ve got a willingness to change things up. This is kind of a mess, but it’s a mess in a “mid ’90s Minardi” kind of a way, i.e. a way that I like. There are some odd design choices – I think the whole nose should be black rather than have such a large white area, and the Claro logo is as incongruous and ugly as Ferrari’s UPS – but this is an enjoyable livery beyond much in the way of reasonable sense.

Grade: The objective head says C, the 90s-F1-loving-heart says B

Sauber F1 Team

sauber

I don’t really like this livery all that much – it’s grey, and it’s dull – but it continues to get goodwill by simple virtue of not being the 2011 or 2012 Sauber livery. I just wish they’d make it full-on black, though.

Grade: C

Scuderia Toro Rosso

toro

It’s a Toro Rosso. It’s better without the gold bits that had crept onto it in recent years. It’s basically kind of what the Red Bull should look like. Yes.

Grade: B

Williams Martini Racing

williams

Just delightful. Yes, it could have more sponsors on it. And yes, they could have made even more of a big deal out of the Martini branding. But come on, this is just a great-looking racing car. It’s not quite sex on wheels – if a team like Red Bull had Martini as a sponsor you suspect it’d be even more dramatic – but it’s the best “new” F1 livery since 2010, no question.

Grade: A

Marussia F1 Team

marussia

This is as back-of-the-grid as a livery gets, really – it’s not ugly, but it’s got no sponsors, and some detailing on the nose and wing endplates aside is barely distinguishable from last season. To be fair to it, that new nose styling is quite nice, but this otherwise feels like it’s lacking in imagination.

Grade: C+

Caterham F1 Team

caterham

I rather like the metallic green, and it was sensible of them to ditch the silver sponsor logos after all – but I still don’t understand that baffling fluorescent strip. I’m also not sure that all-over green looks as good as it would with contrasting wing plates – say in black, or even dark grey. I love a green F1 car, as you know, but the best ones – Jordan ’91, Jaguar 2000, etc. – had something to break it up a bit. As with all the liveries Caterham have had since they stopped being Lotus, the “this is quite nice” is balanced out by “but they could also have made it so much nicer”.

Grade: B+

So that’s our 2014 grid, with Williams the clear stand-out – although even that shows room for improvement. On the flipside, though, there’s also no car that stands out as being notably the worst-looking, with the possible exception of the Lotus (and even then I suspect we’ll get used to it, as we did with the previous ones). Perhaps the most disappointing cars are the ones that don’t look awful, but also don’t show much in the way of imagination – and despite Williams’ Martini deal, there’s still a worrying dearth of major sponsors around the place. It’s definitely an improvement on 2013, though – so let’s just hope that upward trend continues next year…

7 Comments on 2014 Liveries: The Verdict!

  1. I still can’t believe that Williams have gone to all the trouble of different fonts for their race numbers yet make them so small! Teams don’t get it that large racing numbers are cool to young fans, which are the future…

  2. The Lotus is possibly my favourite, I actually think the red flashes work really well. Goes to show it’s all subjective- though I do agree with many of your comments and ratings!

  3. And for a car that has so much space available it is an odd decision to not use the numbers in a significant way.

  4. Agree with most of the points above, the Williams is by far the best although you do get the feeling that they could all have been a bit better.
    The Lotus is the worst and there is too much red, of which why stick with the JPS scheme, this is crying out for a Gold Leaf makeover! Top half Rad, bottom half white and gold stripes along the border.

  5. Teams are changing details a lot between races this year. McLaren with new sidepod sponsor at each races, Lotus and Force India with black sidepod in China…

  6. Simona de Silvestro is driving a quite different looking Sauber today: http://imagizer.imageshack.us/img857/7396/gdxxk.jpg

  7. fandericciardo3 // March 5, 2015 at 1:36 pm // Reply

    My best looking 2014 cars:

    1: Williams “With Martini as a title sponsor, this is considered as the best livery of 2014.”
    2: Mercedes “The most dominant car of 2014. The white circle on the race numbers are gone, and I honestly like the black bit on the engine cover and the turquoise bit is really changed but the Petronas font isn’t different.”
    3: McLaren (Australian livery) – “I call it as Kevin Magnussen’s best F1 car ever – the 2014 Australian GP was the best F1 GP of 2014 for me. It really looks better with the black bits.”
    4: Red Bull – “I really like the livery, the purple makes it look good for F1.”
    5: Ferrari – “With the Italian stripe being moved from the front nose onto the engine cover, it still looks good, but it would be better if the stripe was filling the whole engine cover.
    6: Force India – “White isn’t the team’s base colour of their 2014 car, instead being black. I like the car with the orange sidepods which sadly were seen from Australia to Bahrain.”
    7: Caterham – “The launch livery was great-looking but the white and light green stripes looks better for me, to be honest.”
    8: Sauber – “It isn’t facelifted at all (BTW no offence Sauber), but it’s OK. At least there’s no Telcel but there’s no sponsor on the sidepod…”
    9: Toro Rosso “A not-dull Toro Rosso”
    10: Marussia “Not Much Facelifted”
    11: Lotus – “Why a Lotus with more red bits? Comparing this with the last year’s car, the red bits are on the monocoque, sidepods, airbox and then on the rear wing…Maybe in favour of PDVSA’s main colours, I think?…”

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